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executive summary

Executive Summary: How to Be a Profit Accelerator

Executive Summary: How to Be a Profit Accelerator

March 13, 2017

Joshua Boswell explains the difference between being a copywriter and a high-earning “profit accelerator.”

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Executive Summary: The Key to Establishing a Brand

Executive Summary: The Key to Establishing a Brand

February 27, 2017

Casey Demchak reveals the easiest and most effective way to establish your brand as a freelance copywriter.

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Executive Summary: Today’s Hot Opportunity – B2B Websites

Executive Summary: B2B Websites

February 6, 2017

Dianna Huff of Huff Industrial Marketing reveals why B2B websites are today’s hot opportunity for copywriters.

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Executive Summary: Current Trends in B2B Video

Executive Summary: Current Trends in B2B Video

January 19, 2017

Steve Slaunwhite gives us an inside look at how B2B companies are using video today in their digital marketing mix.

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Executive Summary: Your Clothes and Your Brand

Executive Summary: Your Clothes and Your Brand

November 15, 2016

Stylist Jean LeFebvre explains how what you’re wearing impacts your brand and how you are perceived by your clients and prospects.

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Executive Summary: A Checklist for Starting Your B2B Copywriting Business

Executive Summary: A Getting Started Checklist

August 29, 2016

Whether you’re just launching your B2B copywriting business, or are already getting clients, this Getting Started Checklist will help.

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Executive Summary: An Inside Look at Podcasting

Executive Summary: An Inside Look at Podcasting

August 22, 2016

Look behind-the-scenes of the B2B Writing Success podcast and find out what you need to know to start one of your own.

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Executive Summary: Breaking Up with Your Niche

Executive Summary: Breaking Up with Your Niche

July 4, 2016

Choosing a niche isn’t necessarily a career-long commitment. Here’s a fun look at why you might want to break up with your niche.

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Executive Summary: Using the Power of Story in B2B Marketing

Executive Summary: Using the Power of Story

June 22, 2016

The power of story can make your B2B copy resonate with prospects. Bob Sands explains how in this interview.

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Executive Summary: Latest Trends in B2B Content Marketing

Executive Summary: Trends in B2B Content Marketing

June 14, 2016

Gordon Graham reviews key findings in a recent survey on B2B content marketing. Discover what you need to know as a B2B copywriter.

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