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lead gen

How to Create a Powerful Lead Magnet in 5 Easy Steps

How to Create a Powerful Lead Magnet in 5 Easy Steps

April 9, 2019

What would it mean for your business if random prospects you didn’t know reached out to you? I don’t mean in a specific email or […]

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B2B Writing Success Member Update — September 2016

August 31, 2016

Join us September 2 for the B2B Writing Success Member Update when we’ll review key points from the recent Virtual Workshop.

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Direct-Response in B2B …Yes, it Exists

Direct-Response in B2B …Yes, it Exists

October 8, 2015

B2B copywriting isn’t all content marketing. Mac Bull looks at how B2B marketing also incorporates direct-response copywriting.

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Executive Summary: Lead Generation

Executive Summary: Lead Generation

April 6, 2015

Lead generation is the lifeblood of B2B companies. In this interview, Steve Slaunwhite talks about the role of lead-generation copy.

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Lead Generation: What B2B Companies Need

Lead Generation: What B2B Companies Need

March 3, 2015

Lead Generation is the lifeblood of B2B companies. Hear more about lead generation and the direct response side of B2B copywriting.

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Secrets of Successful B2B Lead Generation

Secrets of Successful B2B Lead Generation

November 17, 2014

Master copywriter Bob Bly presents his secrets for successful B2B lead generation in this video from the B2B Online Summit.

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7 Nurture Marketing Tips for B2B Copywriters

June 9, 2014

Few prospects hire you at the first contact. Having a nurture marketing system makes sure you stay on their radar and get hired when the time is right.

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B2B Writing Success June 2014 Member Update

May 30, 2014

In this member update we’ll recap the B2B Copywriting Intensive, fill you in on what’s coming on the site, and answer your questions.

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The Minimalist Guide to Creating Premiums

May 26, 2014

A premium or lead magnet can demonstrate your value to potential clients. Here’s an easy way to create one and build your email list.

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Live Blog from the 2014 B2B Copy Intensive

May 25, 2014

Join us June 1-4 for real-time reporting from the 2014 B2B Copy Intensive. Presenters include Steve Slaunwhite and Bob Bly.

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