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writing for b2b audiences

2019 AWAI Copywriting Bootcamp Live Blog

2019 AWAI Copywriting Bootcamp Live Blog

May 14, 2019

Get tips, tricks, and copywriting insights from the world’s most successful copywriters through this live blog at the 2019 AWAI Copywriting Bootcamp.

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AWAI Copywriting Bootcamp

2018 AWAI Copywriting Bootcamp Live Blog

October 15, 2018

Get tips, tricks, and copywriting insights from world-class copywriters in this live blog from the 2018 AWAI Copywriting Bootcamp.

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AWAI Copywriting Bootcamp

2017 AWAI Copywriting Bootcamp Live Blog

October 6, 2017

Get tips, tricks, and copywriting insights from world-class copywriters in this live blog from the 2017 AWAI Copywriting Bootcamp.

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B2B Insights from the 2017 Web Copywriting Intensive

B2B Insights from the 2017 Web Writing Intensive

February 23, 2017

Get B2B insights from the 2017 Web Copywriting Intensive. Each day, I’ll post tips from the event just for B2B copywriters.

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AWAI Copywriting Bootcamp

Live Blog from the 2016 AWAI Copywriting Bootcamp

September 30, 2016

Get tips, tricks, and copywriting insights from world-class copywriters in this live blog from the 2016 AWAI Copywriting Bootcamp.

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B2B Writing Success Member Update — September 2016

August 31, 2016

Join us September 2 for the B2B Writing Success Member Update when we’ll review key points from the recent Virtual Workshop.

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Executive Summary: Using the Power of Story in B2B Marketing

Executive Summary: Using the Power of Story

June 22, 2016

The power of story can make your B2B copy resonate with prospects. Bob Sands explains how in this interview.

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7 Tips for Writing Web-Friendly B2B Content

7 Tips for Writing Web-Friendly B2B Content

May 5, 2016

When you are writing content for a B2B audience, consider these factors so your content is effective and valuable.

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Turn Your B2C SEO Knowledge into B2B Clients

Turn Your B2C SEO Knowledge into B2B Clients

April 14, 2016

Making the transition from a B2C niche to B2B copywriting isn’t difficult, especially with these tips for leveraging your SEO knowledge.

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Executive Summary: Five Critical Questions

Executive Summary: Five Critical Questions

March 29, 2016

Sandy Franks, AWAI Copy Chief, reveals five questions your copy must answer to be effective.

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