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writing for b2b clients

The Importance of Consistent Messaging

The Importance of Consistent Messaging

March 11, 2015

Inconsistent messaging can make even great copy ineffective. Find out how you can bring consistency to your clients’ marketing.

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Writing for the B2B Buyer’s Split Personality

August 11, 2014

Steve Slaunwhite explains the common mistake in B2B copywriting of failing to recognize and address the dual emotions of the B2B buyer.

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Key Message Copy Platforms and Video Scripts

April 3, 2014

Discover how a Key Message Copy Platform can win over clients and provide valuable advantages to your B2B copywriting projects.

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