B2B Writing Success Podcast

Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.

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B2B Copywriting Tips

Small Business Website Makeovers with Charlotte Hicks

03-05-2019

Steve Slaunwhite talks with Charlotte Hicks on a copywriting project that's in high demand right now — website makeovers. Get tips on what to expect and how to successfully complete a website makeover project.

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Filetype: MP3 - Size: 49.85MB - Duration: 27:13 m (256 kbps 44100 Hz)





Tackling the Monster Project

01-29-2019

Podcast EpisodeA big project can be a mixed blessing. It pays well but it can be intimidating if you haven't done that type of project before. In this episode, Steve Slaunwhite gives you six tips to make completing the project easier.

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Filetype: MP3 - Size: 27.52MB - Duration: 15:02 m (256 kbps 44100 Hz)





SEO Copywriting for B2B - Part 2

12-04-2018

In this week's episode, Steve Slaunwhite discusses strategies to find SEO keywords and keyphrases for your writing projects.

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Filetype: MP3 - Size: 33.49MB - Duration: 18:17 m (256 kbps 44100 Hz)





SEO Copywriting for B2B - Part 1

11-27-2018

In this week's episode, Steve Slaunwhite shares practical techniques on how to integrate SEO keywords and keyphrases into your copy so they sound natural.

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Filetype: MP3 - Size: 32.36MB - Duration: 17:40 m (256 kbps 44100 Hz)





Selecting Images for Blog Posts

11-20-2018

It's common for a client to ask you to select an image for a blog post you write for them. In this episode, Steve Slaunwhite has tips on choosing the best image for your post.

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Filetype: MP3 - Size: 20.87MB - Duration: 11:24 m (256 kbps 44100 Hz)





Three Insights Into Buyers You Need to Know

10-02-2018

When you use these buyer insights you'll write better B2B copy and you'll be able to complete your projects more quickly.

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Filetype: MP3 - Size: 28.88MB - Duration: 15:46 m (256 kbps 44100 Hz)





Writing Business-to-Professional Copy

08-15-2018

One segment of B2B copywriting is writing for professionals such as speakers, physicians, or real estate professionals. In this week's podcast, Steve Slaunwhite gives you a few helpful tips on writing effective “B2P” copy.

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Filetype: MP3 - Size: 31.1MB - Duration: 16:59 m (256 kbps 44100 Hz)





Writing About Emotional Benefits

08-07-2018

It's important to write about both practical and emotional benefits. Use these tips when you're writing about emotional benefits so your prospect is convinced to take the next step.

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Filetype: MP3 - Size: 20.68MB - Duration: 11:17 m (256 kbps 44100 Hz)





Future trends in B2B copywriting

06-19-2018

Steve Slaunwhite goes through nine trends he's seeing in B2B copywriting so you can jump on the upcoming opportunities.

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Filetype: MP3 - Size: 30.26MB - Duration: 16:29 m (256 kbps 44100 Hz)





Writing for a "Scary" Industry

04-24-2018

If you don't have experience in a particular industry or if they have complex products and services, the thought of writing for them can be intimidating. But here's why you may want to give it a try.

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Filetype: MP3 - Size: 42.94MB - Duration: 23:25 m (256 kbps 44100 Hz)





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