B2B Writing Success Podcast

Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.

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Working With B2B Clients

Creeping Out on “Scope Creep”

09-25-2018

What do you do when a simple project turns into a much bigger one? Do you charge more? Decline the extra work? Steve Slaunwhite has advice on how to handle “scope creep.”

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Filetype: MP3 - Size: 41.14MB - Duration: 22:28 m (256 kbps 44100 Hz)





Writing for Micro Businesses — Part 2

07-24-2018

In a follow-up to Episode #87, Steve Slaunwhite dives deeper into the strategies and tips for working with micro-businesses.

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Filetype: MP3 - Size: 33.47MB - Duration: 18:17 m (256 kbps 44100 Hz)





Should You Have Fixed Rates?

07-10-2018

Should your prices be fixed or variable? Steve Slaunwhite looks at the pros and cons of fixed pricing and when it might make sense to use fixed pricing.

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Filetype: MP3 - Size: 29.67MB - Duration: 16:12 m (256 kbps 44100 Hz)





What's Your Client Service Score?

07-05-2018

How well are you serving your clients? In this podcast, Steve Slaunwhite gives you a way to score your service level so you know how you can improve if needed.

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Filetype: MP3 - Size: 33.53MB - Duration: 18:16 m (256 kbps 44100 Hz)





Should You Work with a Low-Paying Client?

06-12-2018

Does it ever make sense to work with a client who pays less than your usual rate? Maybe, says Steve Slaunwhite. Here's when you might consider it…

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Filetype: MP3 - Size: 26.66MB - Duration: 14:31 m (256 kbps 44100 Hz)





Should you offer design with your copy?

06-05-2018

You can make more money when you offer the design with your copy. But is it a good idea? Steve Slaunwhite looks at the pros and cons of doing both.

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Filetype: MP3 - Size: 33.3MB - Duration: 18:09 m (256 kbps 44100 Hz)





Becoming a Referral-Worthy Copywriter

03-27-2018

Would you like to have a steady stream of business from referrals? Here's how you can become the copywriter your clients love to refer to others.

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Filetype: MP3 - Size: 35.5MB - Duration: 19:21 m (256 kbps 44100 Hz)





The Proactive Writer Wins

02-20-2018

Do you want to get more clients, better clients, or more work from your current clients? In this week's episode, Steve Slaunwhite explains how you can be proactive and win more projects.

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Filetype: MP3 - Size: 28.7MB - Duration: 15:38 m (256 kbps 44100 Hz)





What Marketing Directors Want - with Robin Rees

02-13-2018

What Marketing Directors Want - with Robin Rees

Have you ever wondered what marketing directors look for when they need to hire a freelance copywriter? Get the inside scoop from former Marketing Director Robin Rees.

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Filetype: MP3 - Size: 18.97MB - Duration: 20:38 m (128 kbps 44100 Hz)





Is the Client Legit?

12-12-2017

A potential client has contacted you and you wonder if they are legit. Steve Slaunwhite outlines the warnings signs so you'll be able to steer clear of prospects who won't be good clients.

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Filetype: MP3 - Size: 39.58MB - Duration: 21:34 m (256 kbps 44100 Hz)





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